Arc’Teryx Expedition Tracker

“Arc’teryx designs are refined, simple solutions to complex problems. Functional, disciplined answers to the
most unforgiving environments and the most demanding performance — Evolution in Action.”

This project is not in affiliation with Arc’teryx. It was done as an educational exercise to practice and refine UX skills.

  • Research Team: Anna Avetisyan, Noah Bradley, Samantha Benitez
  • My Functions: UI Lead, information architecture, sketching, wire-framing, mobile app design, wearable app design
  • Tools: Sketch, Photoshop, Illustrator, InVision, Principle, Procreate
  • Delivered: 2017
  • Redesigned: 2019 (solo)
 

THE PROBLEM
We need a device with minimum weight and UI complexity to provide access to vital trip navigation information:

  • Where am I?
  • Where have I been?
  • How long have I been moving in this direction?
  • What is my mileage and altitude progress?
  • Can I get help in an emergency?

THE GOAL
Create an app and a wearable smartwatch to simplify the trip by providing solutions to the problems listed above.
Add features to resolve pain points for users. Consider improving existing experiences.

C&C ANALYSIS
The competitive and comparative analysis and user interviews helped us identify the most useful and popular features and functionalities among competitor products.
User interviews helped us discover the biggest user pain points and understand who were we building the products for.

Example Pain Point: Sending SOS signal through satellite when you are in an emergency situation.
Some of our users had issues with this feature because sending a satellite signal is very expensive and some of them had accidentally pressed this button. To prevent this we decided to add a PIN code functionality on the wearable device so that users could only send the signal after entering the PIN code and not by accident.

PERSONAS
After multiple user interviews, research, and visiting both Arc’teryx and competitor stores, we created personas, representing our target users.

INFORMATION ARCHITECTURE, CARD SORTS, SITEMAP
We then created categories based on examined features and cards with those category names and asked different target users to sort them with their own sense of priority. This information helped in the creation of the sitemap.

USER FLOW
Our goal for the user flow was to create a sequence of steps that users would accomplish to test/demonstrate the most vital features of our products.
We tried to make sure that our products could handle extreme situations.

WIREFRAMING & UI DESIGN
There were iterations throughout the UI design process. And in 2019 I decided to revisit the project on my own and redesigned both the wearable smartwatch and mobile apps (displayed on this page).

USABILITY TESTING & RESULTS
We conducted usability testing of both mobile and wearable apps in the Arc’teryx store.

CONCLUSIONS
We were able to create simple and intuitive products with minimal design and complexity and our main goals were met. 
We passed the satisfaction test conducted with our users after creating the prototype, and most users said they would love to see such products on the market.

Next project:

HEROFi